A CHAMPION’S PORTRAIT
Champion Lubricants is a dynamic and ambitious player on the automotive lubricants aftermarket. Using their years of experience in the passenger car segment, the brand introduced their motorcycle lubricants range in early 2019.
HUPPERTS joined the Champion team together with European and World Champion Supermoto Eddy Seel to capture the similarities between his career and Champion Lubricants’ aspirations.
To highlight both Seel’s hero status and the way the Champion brand positions itself, HUPPERTS chose to portray Eddy mostly from an admiring frog perspective. Picturing his part in composing the range together with Champion’s chemical engineers was only fitting for the 20 years of award winning expertise he brings to the table in the development of the products. Lastly, framing Eddy’s mythical Super Bike on his home track of Mettet resembles the potential of the new lubricants range.
Just like Eddy’s career, success isn’t achieved overnight. The Champion brand represents the pathway leading to releasing every champion’s full potential.