WOLF LUBRICANTS AT AUTOMECHANIKA FRANKFURT 2018

A VITAL EVENT FOR THE VITAL LUBRICANT

Using more than 60 years of expertise in the oil industry, family-owned brand Wolf Lubricants never ceases to amaze the audience of the bi-annual Frankfurt Automechanika fair, the global high mass event for the automotive aftermarket. Positioning as a futuristic and progressive lubricants player, the 2018 fair attendance was all about virtual reality and providing visitors with a sneak peek of what happens when you inject just a dash of digital into an already successful lubricants formula.

Just like the skilled mixologists behind the booth’s bar, HUPPERTS found a balance between capturing customer interactions and framing the futuristic Wolf booth, without losing focus on the stars of the show: the products.

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